I invite you to this immersion in the heart of Moroccan craftsmanship. The Craft Complex, located on Avenue Mohamed V, shows it in all its splendor. We are not here in the souks where profusion and multicolored bazaar atmosphere largely contribute to exoticism.
Here everything is calmer and more subdued. You can quietly cross the threshold of workshops and shops, observe technical work, talk with artisans, too happy to share their experience, and even eat and quench your thirst with good fresh fruit juice.
NATIONAL TREASURE
Morocco can be proud of its craftsmanship. Its richness and variety are no longer to be demonstrated. The souks are full of these objects still handcrafted by artisans with ancestral know-how ! They have managed to preserve the essence of their arts and techniques while also considering contemporary design trends. Many foreign creators also turn to Moroccan manufacturers to take advantage of their skill and adaptability.
Tourists also appreciate the extraordinary ability of craftsmen to combine tradition and innovation. So they always look forward to bringing back for themselves or to offer a precious and original souvenir of their stay.
ECONOMIC STRENGTH
At a time when these trades are gradually disappearing in most countries, at a time when manufactured products have invaded shelves around the world, maintaining a living craft is even becoming an undeniable economic force !
The sector accounts for 7% of the country’s GDP, with the United States, France, and Europe as the main importing markets. About 20% of the working population is concerned. Nothing now seems to slow this momentum and the masters continue to train motivated apprentices. The professional integration rate is 85%.
PANORAMA
The Craft Complex is ideal for having a fairly complete view of traditional crafts.
Also, if the practice of haggling intimidates or bores you, this place is for you. Indeed, in these shops the prices are considered fixed, even if negotiation is always possible. It is a place of sale and trade, certainly, but it is also a place of manufacturing.
In their workshops, craftsmen work to ensure their particular orders or supply the merchants of cities and souks.
ARTS AND CRAFTS
The list of corporations represented is long:
Jewelry, woodwork, brassware, carving and copper engraving, wood painting,
cabinetmaking, lanterns, leather goods,
bookbinding, basketry, wood carver, armory, ceramics and pottery, weaving and carpets,
traditional sewing, embroidery, musical instruments.
You will surely find your happiness in this maze.
